Getting started
1. PREPARATION: Idea to creation (give birth to your baby)
-
How to research and validate your ideas before you start writing (54:11)
-
How to write faster without sacrificing quality (23:48)
-
How to be a plantser (plotter vs. pantser) (15:38)
-
How to write a book readers love (13:00)
-
Editing, self-editing, hiring an editor. (15:33)
-
Test it out with betareaders (8:41)
-
Setting realistic expectations and goals (12:49)
-
CHALLENGE #1
2. PUBLISHING: Design and formatting (get the best work done, cheaply)
-
Getting Started (4:39)
-
Self-publish or go traditional? (Beware scams) (21:33)
-
How to get a 100K book advance in six weeks (16:40)
-
How to make amazing book covers that sell (10:46)
-
Common design mistakes that will kill sales (15:17)
-
Budget tips for DIY design (10:37)
-
How to format your book for print (10:33)
-
How to format your book for ebook (14:03)
-
How to distribute your book (Createspace vs. IngramSpark) (23:15)
-
How to distribute your ebook (20:13)
-
How to get POD hardbacks at a reasonable price (9:30)
-
How to make audiobooks (6:58)
-
Crowd funding for authors (Kickstarter and Patreon) (17:07)
-
Uploading your files (26:43)
-
Keywords and categories (20:54)
-
How to write a blurb that converts (66:48)
-
Formatting your description and blurb (5:39)
-
Price points and how much to charge (20:28)
-
Testing conversions and optimizing Amazon (14:09)
-
CHALLENGE #2
3. LAUNCHING YOUR BOOK to bestseller (hit #1 without breaking a sweat)
-
Getting Started
-
How to build a huge list before you launch with giveaways and content marketing (52:38)
-
The foolproof, crash-course, shoe-string book launch formula that works every time (66:26)
-
To presell or not to presell? (How to set up preorders) (38:51)
-
Go wide or KDP Unlimited + Prime? (11:18)
-
When to publish (choosing launch dates) (6:27)
-
Putting it all together (see it in practice) (13:32)
-
How to get influencers to share your book
-
Launch timetable and planning (7:49)
-
Launch your book like an online course
-
How to drive preorders with image quotes
-
How to game your also boughts (15:08)
-
Bookstores and book signings (15:52)
-
Are book award contests worth it? (13:25)
-
How to convert followers to buyers (20:55)
-
The 100 plan: email series that turns readers into fans (48:39)
-
How to get a hundred reviews in one week (15:15)
-
How to give out ARC copies (20:51)
-
Why your reviews are being deleted. (11:11)
-
How to remove negative reviews from your book
-
Driving sales with incentives and bonuses (7:49)
-
How to sell 100 copies on launch day and hit #1 in your category. (14:23)
-
How to sell 1000 copies a week with ad-stacking (23:51)
-
The best free and paid promotion sites
-
How to avoid scams (and find value) (18:44)
-
How to launch a series of books
-
How to create stunning promo graphics and ads with free software
-
How to use Twitter and Facebook to find your readers (without putting in a lot of time or energy). (46:10)
-
Advertising strategies for Facebook (14:21)
-
Advertising with Amazon (AMS) (40:55)
-
BookBub ads and promotion (10:43)
-
When to raise prices
-
Special tips for non-fiction authors (14:38)
-
What about the fun stuff?
-
What if you've tried everything and it's not working? (20:09)
-
CHALLENGE #3
-
Does permafree still work? (2020) (32:20)
4. MAINTAINING Long-Term Sales with Organic Traffic
-
Getting Started (7:26)
-
How to get more shares, likes and comments (which increase visibility)
-
How to grow from 5K a month to 50K
-
How to revive a backlist (7:47)
-
How to write a press release that gets featured on major news sites
-
How to balance marketing and writing
-
How to build an author website that gets traffic immediately.
-
What is a funnel and how to build one. (11:33)
-
Optin bribes (what to offer readers so they sign up to your list)
-
Landing pages vs. optin forms or boxes
-
Getting high quality direct links with keyword anchors
-
Redistributing content to widen your funnel (7:04)
-
When to start working on your next book
-
How to work with a virtual assistant
-
Guest posting to boost SEO and double your traffic
-
CHALLENGE #4 - (Five Guest Posts)
