21 Day Bestselling Author Platform
A Book Launch Roadmap to Publish Your Bestseller (even if you HATE book marketing)
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Make Book Sales Predictable
A repeatable system you can use for your next five books—not just this one.
You wrote the hard thing. The book exists. And yet, your dashboard is quiet. Not because the book is bad—but because visibility is not a virtue; it’s a system.
I’ve spent years testing the unglamorous pieces that make a book sell when the launch buzz fades: a site that converts cold traffic, a lead magnet real readers actually want, a welcome sequence that turns strangers into fans, an SEO backbone that brings you new subscribers every week, and a lightweight promo plan you can run without burning out.
That system is this course. Twenty-one days. Tangible assets. Repeatable results. No hype, no roulette, no “be everywhere.” You’ll ship the pieces that compound.
Most authors get stuck before they get started...
"Putting together a marketing strategy is a challenge because I don't have a plan. Maintaining visibility and sales (consistently) after launch is hard without spending tons of money on promotional sites."
"Marketing is my hardest challenge because I'm not sure how to build my email list. I'm not as tech savvy as I'd like to be, all the peripherals have been a nightmare!"
"Being heard above the white noise. I spend a ton of time and I'm spinning my wheels to reach readers... I feel like I'm missing a huge component of the puzzle and can't seem to figure out where to put my marketing efforts."
I used to feel that way, too.
I felt helpless, waiting for someone with a platform to discover my book and promote it for me. But I got tired of waiting, so I built my own platform - now I don't have to beg or pay for other people to help me market, and I have more enthusiasm and confidence to focus on my writing.
Maybe you're even on the verge of giving up writing entirely, because even your friends and family have stopped showing their enthusiasm toward your projects. Getting ignored hurts, after you've put so much time and effort pursuing your dream of becoming a bestselling author.
But it's not too late...
The Secret to Successful Book Marketing...
It took me years to discover a better way: attracting the right readers to you naturally, and building a system that sells your books on autopilot, so you can get back to writing. A well-built author platform is a marketing machine.
I can teach you to build one in just three weeks, and you'll never have to worry about these problems again. When you're done you'll have a solid plan, you'll know exactly what to do, and marketing will become easy, fun and enjoyable.
Introducing...
The 21-Day Bestselling Author Platform
A step-by-step program designed to take you from zero sales to feeling successful, accomplished, and supported in your author journey.
A field-tested book promotion strategy for authors: ship your conversion-ready site, lead magnet + email welcome, traffic plan, and launch campaign—with templates you can copy in minutes.
- Proven strategies for promoting your book and skyrocketing your sales.
- How to build a loyal fan base that eagerly awaits your next release
- Insider secrets on getting your book noticed by influencers and reviewers
- And much more!
An offer that converts.
An audience that buys.
A launch you can repeat
Book not selling?
It’s not your writing—it’s your platform.
Readers can’t buy what they can’t see, and they won’t trust what isn’t packaged clearly. I felt invisible in a sea of new releases, until I stopped chasing tactics and built a simple platform that brought the right readers to me every week. What I found was a repeatable system: a conversion-ready site, a list that buys, and a small launch plan you can run again and again.
Here's how it works...
Build the platform that quietly sells your books
This week you’ll set up the core assets so readers can find you, trust you, and buy—without you hustling 24/7.
Bring new readers to you—every day
We’ll install the search, content, and partnership pieces that grow your audience steadily—then prove what’s working.
Turn attention into sales—and repeat it
We’ll tighten the sales page, run a simple launch, and learn from the numbers—so the next book is easier.
Your book is the cargo
Your platform is the ship
Querying or self-publishing, a great book still drifts past buyers if there’s nothing sturdy carrying it. Build the ship and every launch after this one gets safer.
Most authors wait until launch to think about the ship—that’s why good books sink.
This guided author platform creation course installs the only three systems that compound: (1) a site that converts, (2) a list that buys, (3) a traffic engine that brings new readers every week. Once these are in place, every launch gets easier.
- Week 1 — Foundations: set your promise, build a simple home base, and create a warm welcome so new readers stick.
- Week 2 — Discoverability: get found—search-friendly content and smart partnerships that bring the right readers every week.
- Week 3 — Conversion & Launch: polish cover/blurb/formatting, run a clear 7-day launch, and use light testing to learn what works.
After the course is done, you'll have a very specific, highly detailed, actionable book marketing plan you can begin to implement, and you'll finally start seeing the results you've been looking for.
Don't have time for an online course? Join the at the VIP level and I'll make sure you get results!
Get the visibility your book needs.
For authors who want a platform that makes sales predictable—without living on social media.
By Day 21, You'll Have...
(deliverables, not theory)
You’ll leave with a specific, actionable plan—and a repeatable system that keeps working while you write the next book. If you take action on the daily tasks, we'll help you create an author platform from scratch, or fix up one that's not working.
- A conversion-ready author website (home, book page, opt-in) you can publish today.
- A lead magnet (cover + landing + delivery) that attracts your true readers
- A 5-email welcome sequence (plug-and-play swipes) that turns visitors into fans
- A 10-post SEO skeleton so new readers find you every week
- An optimized book page (blurb framework + metadata cheat sheet)
- A 7-day launch/promo calendar for organic + light paid
- Simple ad tests (FB/IG/AMS) with guardrail budgets and success metrics
You’re not just buying information. You’re buying finished assets and a repeatable plan.
Success Stories from Published Authors
Field-tested, updated 2025
I mapped out the 21-Day Bestselling Author Platform at the beginning of my publishing journey, but I waited until I could test everything myself.
This isn't some sneaky or trending method that won't work in 3 months. Every tactic was tested recently across multiple genres and budgets.
It's taken me a decade of work, but now that I can boost traffic easily with organic traffic from natural search results, I know my books will keep selling even if I disappear into a writing cave for a month.
I can't promise the same kind of results for every book or genre. But I can promise to help you figure it out, and reach every potential audience for your book, no matter how small. Which means, you'll no longer face awkward conversations when you introduce yourself as a writer.
Small Daily Steps, Big Author Wins
Schedules and spreadsheets make me cringe, so this won't be a rigorous bootcamp - it'll be more like a chill hang. Get active in the daily activities, or catch up on the weekend in your pajamas.
I'll be hands-on in the private membership area, answering questions and giving feedback, so you won't get stuck, even if you're short on time.
Built for Busy Authors Who Need Accountability
Each day we will focus on only one major goal or topic, with written guidance, practical step-by-step tutorials, and personal feedback. Small, achievable steps will build confidence, especially when you start seeing results.
Ready to join? Let's get started!
Choose your path
Same system, different support. Pay in full or use a friendly plan.
But Wait, There's More!
(You didn’t come this far for “just a course,” did you?)
The truth is, you're going to need to spend some time or money promoting your books. But there are two big secrets that will allow you to get ahead.
#1: Create a Book People Want (deliver real value to your readers)
#2: Own the Traffic (build your platform, instead of paying for someone else's)
It can be hard for our artist hearts to wear business hats. As a writer, you'll continue honing your skills, and as a marketer, your platform will grow and scale over time, as long as you plant the seed now.
Ready to Leap Ahead? Here’s What the Savviest Authors Grab Next—
Claim access to my private toolkit, advanced author shortcuts, and VIP resources... special extras you literally can’t find anywhere else: an exclusive collection of premium bonuses, handpicked to launch your book—and your brand—into bestseller territory.
Don’t Miss What Comes Next!
Results You Can Measure
Top 100 Kindle placements, 25,000+ copies sold, and $2.5K/month case studies.
Everything you need to build, launch, and grow
When you join the 21-Day Bestselling Author Platform, you’re not just getting a course—you’re getting structure, coaching, community, and a repeatable system that makes book sales predictable.
Most courses give you videos. This gives you progress.
For three focused weeks we work together in a private space with daily prompts, fast feedback, and light accountability so you stop stalling and start shipping. If you’ve ever fallen off a course after week one, this is the antidote: short tasks, visible momentum, and a coach plus peers keeping you on track.
Working alongside other authors multiplies focus, motivation, and follow-through. You’ll build faster, fix smarter, and actually finish. Get guided help while you build. Spots are limited so feedback stays personal. I'm giving away all of these extra bonuses and resources, so there's absolutely no way you can fail.
Ready to join the cohort and build with us? Choose your level below.
Choose your path
Same system, different support. Pay in full or use a friendly plan.
Results or Money Back
If you complete the course and see zero growth after 30 days, I'll record a personal 10-minute audit of your set-up to get you unstuck. I'm committed to your success.
The Classic No-Risk Guarantee
If you don’t feel you have a clear, repeatable plan to grow your audience, or this course doesn't help you increase your book sales to a measurable degree, I'll refund you 100%. If you're not happy, it's free.
Got Questions?
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Your Instructor
Derek Murphy has a PhD in Literature and has been featured in CNN for hosting writing retreats in medieval castles. After working with thousands of authors as a writing coach and developmental author, he began developing plotting cheatsheets and advanced writing tips for authors that now have nearly 3 million views on YouTube.
I've been doing this awhile, and have helped a lot of authors succeed faster. The 21 Day Platform is the latest material, with up-to-date resources, but it's meant to be a lighter, less overwhelming course with only the most useful stuff. You get all my secrets at a discount, but only until I remove the bonuses and raise the price.
PS. This is a package deal, and possibly a last hurrah, to make sure people get as much value as they can from me before I disappear into the woods for a few years to write fiction... I'll make it worth your while and have cleared the next month to be aggressively helpful, and have some top-secret new author tools I plan to share with insiders. If you want an advantage, this is it.
Free Book Marketing Guides
If you're not ready to launch your book yet but still need some help, I've several guides to book marketing for indie authors, so you can start there if you prefer! It'll take a lot longer, and you won't get the expert feedback, guidance or community support, but I'm committed to giving everyone the knowledge and information they need to succeed.
You can find some of these free books on my website.