100K in 8 Weeks Course Launch Masterplan

Everything you need to make your first course launch wildly successful.

Hey there! This course isn't ready yet, but you can get it as a FREE bonus if you sign up for my Guerrilla Publishing bundle!

I made $18,172 in 48 hours with my first course launch.

Four years ago I was a burnt out college student, teaching English part-time while trying to finish my Ph.D. in Literature. I was also making good money with my online cover design business, but was too busy to enjoy it.

The problem with services is that they don't scale: I could raise my prices and work with less clients, but there were only so many hours in a day. Plus I knew I wanted to be focused on my own creative projects rather than helping others build theirs.

I played around with books, but it's hard to make good money with cheap ebooks that sell for $2.99. I knew online courses were the ultimate passive income product - a way for me to earn money by sharing my expertise and helping people, but for less than I'd usually charge clients for coaching or 1-on-1 help.

The problem was, I hated being on video. And there were too many options, and the expensive microphone I bought didn't play nice with my camera. And when I figured that out I didn't know where to host my course... I'd heard of Udemy, Thinkific, ZippyCourses and dozens of others before I finally decided on Teachable (and even then, I made a critical mistake that cost me about $1000 in profit).

It took me a year just to get comfortable on camera and I still kind of suck at it; for practice I started throwing stuff up on YouTube, and my channel now has over 700,000 views! It took another year to build my first course and have the guts to launch it.

When I finally pulled the trigger, I made $18,172 in 48 hours with my first course launch - with NO affiliates helping drive sales. I didn't do as well as I could have, and I skipped a lot of steps that would have made my course more successful. But I also did a lot of things right. And I learned so much in the process I'm pretty sure I can hit $100K with my next course launch - and I want to invite you to be part of the process.

This course will chronicle my 8-week plan to sell 100K in online courses, by testing out 8 popular methods for course-promotion, doing targeted advertising with each funnel, and then going big on the most successful strategy.


This course is especially for non-fiction writers, as it's easy to turn any non-fiction book into a simple video course and massively increase your book sales and/or income, but it's also for anyone who's interested in making money online through sharing their knowledge.

I know a lot of people are "course-curious" but overwhelmed, like I was, by all the options, platforms, tools, and having trouble putting their course together.

And even if you figure all that stuff out, you may not know how to market it.

I have a lot of experience building a huge list quickly, getting a lot of free visibility, building trust and desire, and selling things online. Even though I consider myself a course newbie (I have friends regularly making six-figures on course launches) I also know some of my strategies for launching a course are unique and innovative - stuff you won't find anywhere else.


I won't put your course together for you (I have a friend who does that and he charges $6000).

But I will give you some personal feedback on your sales page, course outline and title - up to one hour of my time (I usually charge $500/hr for consulting like this).

If you are ready to take action and get started on building your first online course, Teachable is having a special Black Friday sale, so you can save some money if you sign up now, plus get a few valuable bonuses.You can check that out here.


Earn 5-figures a month by sharing your knowledge and expertise. Get paid to help people.


Building your course and getting people to buy it is important, but it's only half of what you need to do to launch a successful online course. You also need to keep your students happy. So in addition to the six powerful strategies for marketing your course, I've added a section on increasing student engagement and satisfaction, to make sure the students who sign up for your course actually finish it, and see results. That will decrease refund rates, earn glowing reviews and testimonials, and turn your students into raving fans - eager to share your content and recommend your course to friends.

Ready to take control of your life, boost your income, and have more freedom than you ever dreamed possible?

An online course might be your golden ticket. Save yourself time, effort and frustration. Avoid the critical mistakes I made, and learn the most powerful strategies course creators use to regularly score 5-figure course launches.

For $199, you'll get lifetime access to all the course modules and lessons, as well as the course companion booklet. If you need extra help and want my personal feedback on your sales page, course modules and launch strategy, you can upgrade to the $999 package which includes the course along with 10 hours of coaching - or about 100 email exchanges. (I don't find phone calls to be effective, but we can start out with a 30 minute Skype call if you want; after that I can make personalized feedback videos for you.)

This course will go up in price soon, so act fast!

Your Instructor

Derek Murphy
Derek Murphy

Derek Murphy has a PhD in Literature and has been featured in CNN for hosting writing retreats in medieval castles. After working with thousands of authors as a writing coach and developmental author, he began developing plotting cheatsheets and advanced writing tips for authors that now have nearly 3 million views on YouTube.

Got Questions?

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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