Stop being invisible! Get an author website that WORKS.
Ashamed of your author website? Don't be! After all, does anyone actually even GO to your website, unless you've personally handed them a business card? It's not like random strangers are just poking around in there, is it?
I mean, everyone knows the only way to sell books is through Amazon - it's not your fault that advertising has gotten ridiculously expensive, Amazon's shift from Createspace to KDP print has most authors pulling their hair out, and full-time authors are going out of business every day (either because they can no longer compete now that Amazon's organic visiblity has shifted to a "pay to play" model, or because they got their accounts frozen for no reason from the all powerful Zon.)
TRUTH: you probably shouldn't spend a ton of money on an author website, until your books are selling.
BUT ALSO: especially when you're starting out, every single visitor to your author platform MATTERS. You need to roll out the red carpet. They'll either get confused and bounce, or they'll get hooked and stick around. If you can get them on your email list, you've just gone from a hurried 5 second sales pitch to a slow, comfortable fireside chat.
A few years ago I made some basic videos to setting up a Wordpress author website. My main argument was, "just use a basic template and keep it simple." I still focus more on content, instead of design... but now that I've built up quite a bit of traffic (with content marketing), it's time to focus on boosting conversions:
Get a website makeover!
In this course, I'll be rebuilding my Wordpress websites, with my favorite theme, Divi. It has a drag and drop functionality that makes it versatile and easy to use.
I'm ALSO planning on making a set of custom graphics per genre, so you can start with a package of "branded author templates" and use them for a beautiful author platform (website, social media headers, book promo ads and advertisements).
Join this deal and get two of my courses at a massive discount:
You'll also get Cover Design Secrets, my book design course, which is probably where I'll add all the graphic templates I want to include.
EVEN IF you're not ready to overhaul your website or author platform yet, or have already found a non-Wordpress solution, just getting these two course for $47 is a massive deal (the graphics and promo image templates alone are easily worth that much).
This deal will only last until the end of December (as a special "early bird" price, while the course is being finished).
After that the price for this course will go up, and the bonuses will be removed.
PS) If you're already in Guerrilla Publishing, you'll get all this, and ALSO a personal review of your author platform.
Derek Murphy has a Ph.D. in Literature and has spent the past decade helping authors design and publish bestselling books. These days he's focused on writing his own fiction and non-fiction, and shopping for a castle to use as a writer's retreat. Derek and his wife are location independent and rotate between Asia, Europe and the USA.