Sick of agents, publishers and gatekeepers telling you your work isn't good enough?
Screw them. There's never been a better time to reach your audience directly and make an income doing what you love.
Tell me if this sounds familiar...
★ You tried a free or 99cent promo but couldn’t get your book to “stick"
★ You’ve sent out hundreds of review copies but only have a handful of reviews
★ You’ve tried advertising, but as soon as you stop spending money, your sales dry up
★ You want to make money with your writing, so your family stops referring to it as a "hobby"
★ You want to quit your job, and live life on your own terms (without worrying about money)
Self-publishing is the BEST way for authors to make a living with their writing, but there are a lot of moving pieces and new skills to learn: book design, author websites, email lists, cover design and packaging, advertising and promotions… it’s difficult to figure all this out on your own, and the self-publishing industry is a minefield of scams, amateurs, and predatory services who are eager to take your money.
How do you get more book reviews, stand out in all the noise, without spending all your time and energy promoting your book? What if you absolutely hate social media and the idea of marketing your book makes you sick to your stomach?
What if you could become a BESTSELLING AUTHOR without spending all your time marketing?
What most authors consider “book marketing” doesn’t really work at all – and it almost never addresses the real reasons why your book isn’t selling.
That’s why it’s easy to spend a lot of time and money without seeing any results. The good news is, focusing on a few simple things can dramatically boost sales, and it doesn’t even have to take that long.
★ You start getting consistent, daily sales with no marketing
★ Your email list grows quickly, on autopilot
★ Readers become fans and leave rave reviews
★ Other authors start to promote your books for you
★ Writing becomes fun again, because you know a hungry audience is waiting for you to finish your next book
★ You don’t have to worry about income or money, and can finally afford to support your book and invest in advertising.
★ Other writers start coming to YOU to ask you how you’re doing it!
If that sounds good, you're in the right place! (And yes, it's possible).
Selling books can be EASY.
I went from zero platform to full-time author in less than two years. Want to learn how?
My first self-published work was a total failure. I did everything wrong, and it tanked so badly I gave up writing for almost a decade. Instead, I went back to school. I studied fine art in Italy, then did an MA thesis on Harry Potter and a PhD Thesis on Paradise Lost in Taiwan.
I hated teaching English, so I started some online businesses to keep the lights on. As a cover designer and book editor, I helped over one thousand authors publish their books, and learned everything I could about launching bestsellers.
The problem is, what most people think of as "book marketing" doesn't work. After helping dozens of clients launch bestsellers, and testing out what works and doesn't, I wrote Book Marketing is Dead to help authors avoid the spammy, annoying tactics that alienate readers, and focus instead on building meaningful relationships. I also wrote some books on book design and formatting.
All my books have been multiple bestsellers on launch, and I used them to grow my online businesses to just shy of six figures. I also shared some free cover design and formatting templates, which have gotten tens of thousands of downloads. Between my books and my publishing resources, I get thousands of new subscribers every month with zero promotion. Even better, I get emails all the time from people who say my resources changed their lives, by giving them to confidence to publish their book.
As my platform grew, I started getting asked to speak at writing and publishing conferences, even travelling as far as Ecuador or Lisbon to share my knowledge. I've been on dozens of podcasts, got featured in CNN for holding a writer's retreat in a French castle, and became friends with bestselling authors I've been following for years.
These are people I admire, trust and respect. Their appearance here should NOT be taken as an endorsement.
But I missed the creative spark.
I was happy to be helping so many people, but I wanted to focus on my own projects, and prove I was more than just a cover designer or an "online marketer." I didn't want to sell shovels... I wanted to strike gold. So I decided to become a novelist.
I built a platform from scratch, and experimented with unconventional book marketing strategies to build an audience and sell my books. Some of my achievements:
1. Built an email list of 35K genre-specific readers with book giveaways
2. Earned nearly 1000 book reviews (927 as of right now)
3. Sold over 20,000 books (and gotten 200K+ downloads)
4. Used content marketing, anchor links and permafree strategies to keep my books visible, and set up funnels so they kept selling on autopilot
5. Hit 8K/month in book sales from Kindle in less than 16 months.
In the past six months I’ve made nearly $37,000 from Kindle sales, while travelling the world full time (with only a few books). I actually started this course in a remote part of Bulgaria, then Colombia for a couple months. As I write this, we’re just getting settled in a beautiful apartment in Lisbon. Next week we'll go visit the world's most beautiful bookstore and meet some writer friends near Porto.
Now I live life on my own terms and work on meaningful projects... and I want to help you do the same.
I have author friends who are making WAY more than this, and I definitely still feel like a newbie. My books aren't always earning this much, but I do well whenever I publish something new. But I’m super excited because I'm really making a living doing what I love, and have built an audience of supportive fans eager to read my next release.
Making a living from my writing and being able to work from any where is a dream come true, but I didn’t get here from luck. I tested just about everything, to find what actually works to sell books and keep them selling.
I’m sharing this to prove it can be done – success isn’t accidental, Amazon isn’t some infathomable mystery. There is a simple and easy path to success as an author, and I know I can teach you how to do it.
Introducing: Guerrilla Publishing
A complete, step-by-step masterclass that will teach you how to publish high quality books on a budget that sell themselves…
WRITE YOUR BEST BOOK NOW
Guerrilla Publishing isn’t about writing crappy books or gaming the system. It’s about long-term, strategic action, and being quick and nimble enough to do things that big publishing houses can't. It’s about finding out who your readers are and what they like, so you can provide them with better stories, and build up a massive fanbase that’s hungry for your next release.
I've shared everything I know about book design, publishing and marketing books after launching dozens of #1 bestsellers - no matter whether you're a beginning author or established self-publisher, I guarantee there's something in this course that will help you double your sales (seriously, or your money back).
OK, but what do I actually GET?
The Guerrilla Publishing course comes with four main modules.
First, you'll learn how to conduct market research, find your keywords and categories, identify your main competitors (or as I like to call them, "future collaborators.) You'll figure out who your target audience is and what they actually want, so you can position and design your book to attract them - which will easily triple your marketing efforts. The most effective "marketing" actually happens before you launch your book.")
Second, we'll deep-dive into the principles of bestselling book design. Getting the cover right is crucial to success (everybody will tell you this, but even if you hire a professional designer, you may still end up with a cover that doesn't sell unless you understand why one cover will perform better than another. I'll also walk you through uploading your files for print and ebook distribution, and how to focus on the things that matter most.
Third, you'll learn how to build an email list of fans, get a bunch of reviews, and launch your book to #1 Bestseller. I'll give you the exact book launch checklist I've used to launch hundreds of books, and share the best promotional sites and strategies to get maximum visibility.
Fourth, you'll learn how to maintain long-term visibility by growing and automating your author platform. Hitting #1 for a day feels great in the short-term, but if you want to make a living as a writer you need your books to keep selling for months - if not years - after launch.
Guerrilla Publishing is a step-by-step system to publishing and launching a bestseller, without making the critical mistakes that will kill sales. You’ll know exactly what to do at each stage of the process, so you won’t get overwhelmed or distracted with shiny object syndrome.
This is stable, long term stuff, not flash in the pan marketing or anything dodgy (manipulating readers into buying books is NEVER good for your long-term success).
But it's still not good enough.
Knowledge is useless unless you take action.
ACCOUNTABILITY + MOTIVATION
Plus some EPIC BONUSES you won't find anywhere else.
I don't want this to be just another online course that you sign up for and never use. So I've set up systems to increase engagement and accountability, as well as offering some quick wins so you can see results right away. When you join Guerrilla Publishing, you'll also get...
Bookselling Bootcamp + Workbook
There's so much material in my courses, it can seem overwhelming. So I've set up a companion workbook and email series with 24 simple, specific tasks to take each week. You'll be encouraged to share your results, and also earn rewards for taking action.
One YEAR of Support and Feedback
I never want you to feel alone or frustrated, so I've set up a private Facebook group where you can find instant support, feedback and hundreds of new writer friends.
Book Design Templates
Most marketing courses ignore the fact that a poorly designed book will KILL sales. Save time and money with my templates and in-depth book design tutorials.
$47 + $87 VALUE
Two BONUS courses
Guerrilla Publishing is a crash course to launching bestsellers, because I know that some authors don't want to spend the time to build a stable, long-term author platform. But because I believe it's so important, I'm including my first course (Reach Your Readers) and my next course (The 21-Day Bestselling Author Platform).
$749 + $149 VALUE
BookFetti + 1000 Subscribers
I talk a lot about using book giveaways to grow a list of ideal readers, but I didn't want you to have to buy the expensive giveaway software I've been using. So I developed my own. You'll get it, along with a mini-course on building your email list to 1K.
You'll also learn...
> Simple strategies I use to get at least 50 book reviews on every new book I launch.
> What you actually need to include on your author website to get traffic.
> What to blog about to attract your ideal readers.
> How to build your list quickly with the perfect optin offer.
> How to write an autoresponder series that converts subscribers to loyal fans.
> How to write an irresistible book description that forces readers to reach for their wallets.
> Video training on the bestselling STRATEGY I've used to help dozens of authors reach their first 1K/month in book sales.
> A list of common book marketing mistakes and how do to better than 99% of the other authors in your genre or field.
> Tech training on setting up all of the backend stuff for Mailchimp, Leadpages and Wordpress (not required, if you want to use something else...)
> PLUS a personal review of your current platform with feedback and quick tips for maximum impact.
Finally and most importantly, you get exclusive access to a personal publishing coach and book marketing expert (that’s me!) to answer all your questions and make sure you get the support you need to see REAL RESULTS.
So what's it going to cost me?
Unlimited publishing and book marketing advice for just $39 a month.
I've been building this course over the last year while on the road, and I tend to ramble, so even though I know the materials will impress and delight you, the production quality isn't very polished.
I want you to pay for content, not production quality or a fancy recording studio. With all that in mind, I'm charging $39/month for the basic "Rebel" package (or $349 total) which puts it at roughly half the price of most other courses on book marketing, even though it includes much more. In the private Facebook community, you'll get one year of feedback, support and accountability, for less than I usually charge for a one-hour consultation.
To make it even more affordable, I set up a long-term payment plan that should make joining a no-brainer (though you'll save money if you choose to pay in full). Adding a 12-month payment plan like this is risky for me, since someone could get all the bonuses and then cancel payments; but I choose to trust that most authors are good people at heart.
You get all the resources, templates, course modules, support and feedback via the private Facebook group, and the 12-Week Bootcamp workbook to help you take action and see results quickly.
I'm sharing my knowledge and resources so that you can do this stuff yourself, so I can focus most of my time on my own books and projects. However, I also know that sometimes it's hard to figure stuff out on your own, and I don't want you to waste too much time struggling with the learning curve.
So I've included a second option for $79 a month, which includes some "done for you" services. I'll quickly review your author platform and identify why your books aren't selling and how to increase conversion. I'll also edit or rewrite your all-important blurb, and take a look at your cover.
I'll feature your book on one of my high-authority book review sites. You'll get permanent backlinks that will boost your book's visibility, and a short blurb you can use in the sales copy. Finally, I'll do category, keyword research and competition analysis for you, so you know exactly how to position your book to maximize sales.
★ Book Feature ($97)
★ Blurb Revision ($349)
★ Category and Keyword Research ($349)
★ Author Platform Audit ($349)
★ List of 500 potential reviewers for YOUR book ($349)
The only thing my course materials won't do is actually write a bestselling book for you... and your success will ultimately be determined by the quality of your book itself. How do you know which story idea will be most profitable? What if you want a book that positions you as a thought-leader in your field, but need help organizing it for maximum impact?
With the Vanguard option, I'll also guide you through the process of actually writing a bestseller. Plotting and outlining books that sell is kind of my super power, and I'd like to put my PhD in Literature to work with authors in a meaningful way, by helping you polish your rough book or story idea into something amazing that will satisfy your target readers.
If you've been having trouble finishing your book, and you need extra coaching and accountability to finally get it done, this premium package is for you. I'll help you map it out, structure your content, motivate you to get the writing done, and do revision, structural edits and a manuscript review. I'll also take care of your book design and help you publish and launch. I won't write the book for you, but I will help you map your book out and support you through the hurdles. I'll also take care of your book design (cover + formatting for print and ebook) and help you publish and launch your book.
It's basically a book publishing and marketing mentorship, but focused on creating a stellar book. It'll be like having your own private writing coach, on call 24/7. If you want to become a career writer, this is a serious investment... but after we write one book together, you can use everything you've learned to write the next one on your own.
At $749/month, the Vanguard option includes...
★ 12 monthly coaching calls to discuss progress ($5000)
★ Manuscript review, revision and editing ($2000)
★ Professional Book Cover and Design ($1500)
★ Assisted Book Launch and Marketing Campaign ($1500)
★ All the resources and bonuses in the Guerrilla Publishing Program ($3,971)
With Guerrilla Publishing, you’ll be able to sell more books with less time and effort, so you can focus on writing instead of marketing.
Get started right now.
Want to Try Before You Buy?
>> PEAK INSIDE <<
Here are the full course contents. I've made a few of the best lessons FREE so you can check them out.
This course isn't for everyone
Guerrilla Publishing is based on the idea that it's better to publish something quickly to test the market, rather than over-polishing something that nobody wants. So if you're the type of person who believes that...
★ "Great literature" needs to be written slowly in isolation
★ It's always better to follow your passion and ignore the market
★ Writing quickly = writing crap
★ Popular books that make money are garbage
On the other hand, if you're frustrated by lack of sales, and would like to write books that readers love, then it's possible the beliefs above have been holding you back.
Also, if you're looking for a perfectly polished course with studio-quality videos, this isn't it. I'm a natural introvert and hate being on camera, and I recorded this course in half a dozen different countries. Rather than focusing on production value, with a polished but expensive online course, I wanted to focus on content.
You can keep doing what you're doing, and might slowly figure all this stuff out. Or you can join now and double your sales in 90 days. I promise it will be the best decision you've ever made.
Get started right now.
100% Money-Back Guarantee
I'm so sure I can help you sell more books, I'll make you a bet. If you don't double your sales in 90 days, I'll refund your money. Give it a try, absolutely risk-free.
You'll see the PayPal option when you pay in full.
Or use any major credit card for the 12-month payment plan.
PS. During the initial course launch period, I'll be offering some extra bonuses and a discounted price to reward my long-term followers. After the launch is finished, the price for the basic package will be $49/month or $449.