This course is not about "selling out" or pumping out crappy books to hit trends.
It's about writing books that transfix, inspire, motivate, and break hearts.
It's about writing books readers can't put down. Books they buy for all their friends saying "you MUST read this."
It's about writing books that MATTER.
For fiction, we'll study universal principles of story-telling, emotional catharsis, creating intrigue and mystery, characters readers loathe and adore, hooking and compelling, epic battle scenes and plot twists, and romantic tension. I'll share my own plotting formula for creating bestsellers for all types of commercial fiction.
For nonfiction, we'll focus on branding and credibility, capturing hearts and minds, hooking with story, principles of persuasion and influence, and making sure readers get not only practical value, but emotional gratification and a satisfying sense of completing a rewarding journey. You'll also get a foolproof way to outline, write your introduction and sales copy, and make sure readers are ready to take action by signing up to your bonus content or optin offer, and/or becoming clients.
My plan is to make this course as short and practical as possible, so you don't have to watch long boring videos to get the benefits. There will be bulletpoints, and cheatsheets, and summaries, and activity pages. These also won't be complete chapter-by-chapter, write-by-number boilerplates or Mad Libs style Fill-in-the-Blank games (on second thought, that last one sounds awesome, so there might be some of those).
My point is, these guidelines are a supportive framework to enhance your creativity, not stifle your art. Genre conventions and story architecture are not cages to restrain your vision, they are wings to help your writing soar. You'll be able to write better quality books, that earn more money, faster than you ever thought possible, which will make you happier, wealthier, and more attractive (I can't promise that last one but it's probably true).
FINISH YOUR DRAFT!
If you're one of those authors who has a million ideas and a pile of unfinished manuscripts, this will help! Not only will the outlines keep you grounded, my productivity and motivation tips will help you get it done and published - so you can finally start something new.
Derek Murphy has a Ph.D. in Literature and has spent the past decade helping authors design and publish bestselling books. These days he's focused on writing his own fiction and non-fiction, and shopping for a castle to use as a writer's retreat. Derek and his wife are location independent and rotate between Asia, Europe and the USA.
