Stop marketing. Sell books on autopilot. -
When I ask new authors to share their biggest challenges, I always hear the same frustrations around book marketing:
"Putting together a marketing strategy is a challenge because I don't have a strategy. Maintaining visibility and sales (consistently) after launch is hard without spending tons of money on promotional sites."
"Marketing is my hardest challenge because I'm not sure how to build my email list. I'm not as tech savvy as I'd like to be, all the peripherals have been a nightmare!"
"Being heard above the white noise. I spend a ton of time and I'm spinning my wheels to reach readers... I feel like I'm missing a huge component of the puzzle and can't seem to figure out where to put my marketing efforts."
And There's Another Problem...
It's not only the time involved, learning curve or overwhelm that challenges new authors. It's also that:
1) Most of what they're doing doesn't work, at all, and they don't know what's wrong or how to fix it.
2) They think marketing means reaching out to strangers and telling them about your book. They feel instinctively that they're being sleazy. They think they need more confidence so they can just keep doing it anyway. They don't!
There's a better way: attracting the right readers to you naturally, and building a system that sells your books on autopilot, so you can get back to writing. A well-built author platform is a marketing machine.
But don't worry, I can teach you to build one in just three weeks, and you'll never have to worry about these problems again. When you're done you'll have a solid plan, you'll know exactly what to do, and marketing will become easy, fun and enjoyable.
Introducing (drumroll please)...
The 21-Day Bestselling Author Platform
"I saw results almost right away thanks to Derek's knowledge and sound advice; he was able to identify areas of improvement in my book descriptions, book covers, and my email funnel; after applying his suggested changes, I have reached an average of $2800 income per month from my book sales. This is not due to pure luck, but to his sharp and effective approach to book marketing. I would highly recommend Derek, not only for his knowledge of (and insights in) book marketing but also for his very kind, professional and result-oriented approach."
"The content you are offering is amazing. There are SO many others offering similar services, not as in depth as yours, for SOOOO much more money. It's sickening how much they want. 6K 10K etc. Thanks for being reasonable and offering even more. It took me quite a while to find you after viewing MANY others for MANY months who help authors. I chose you because yours is reasonable and chocked full of goodies. Plus it seems like you really want to help people succeed."
"I was sworn off on “courses,” but because you seemed to advertise yours as the anti-course—no magical thinking—I was intrigued and signed up. I have genuinely learned so much from you since I joined. I love that there are no magic buttons or inflated promises—it’s just about consistency and making insightful marketing decisions, many of which I hadn’t considered until your course. For the first time since I started writing, I really feel like I know how to get there. I can’t thank you enough for that. I’m constantly telling my author friends about your courses and just about what a great person you are. Some people won’t apply your lessons because they’re looking for those magic buttons and quick fixes we’ve all been conditioned to believe in by the “gurus.” Those of us willing to work on the non-sexy stuff can see the difference, and you come out on top every time."
I mapped out the 21-Day Bestselling Author Platform at the beginning of my publishing journey, but I wanted to wait until I tested everything out and knew for certain what works and what doesn't.
We're going to cover everything you need to start making real money from your books:
★ how to build an author website
★ how to get traffic to it
★ how to get news media to talk about them
★ how to attract new readers
★ how to get people on their email list (not to mention setting it up)
★ how to create their author bio and story
★ how to write sales copy that sells the book and converts
...and SO MANY other things. The problem is that most of this stuff takes months to build up, but authors are ready to publish right now and haven't thought about their author platform until it's too late. For far too many authors, the platform is something they decide to build after the book is ready, to generate more sales.
So in this course, I'm only going to focus on powerful content marketing hacks that will take you from having no traffic or online presence, to having a powerful author empire that can launch bestselling books, in just 3 weeks.
Build an author platform from scratch in under three weeks; and keep the sales coming in, month after month, with no advertising or marketing at all.
Ready to Launch a Bestseller?
It's hard... until it isn't.
The question is, how fast do you want to get there?
Each day we will focus on only one major goal or topic, but it will be packed full of stuff you need to do. There will be lots of written guidance but also practical videos on how to actually do all the steps, so you can watch along and copy what I do.
You'll also get a really long, in-depth email on the basics, and I'll send you a link to a video you can watch. After the lesson, look over your current material / platform and make notes on what can be improved.
Write a heroic author platform that inspires people to love and support you
Write a book that millions of hungry readers will be hungry to buy
Make a beautifully designed book that people will want to sleep with
Self-publish and distribute your book around the world for free
Stand out, get found, increase visibility
Get blurbs and book review without begging
- Set up a perfect author website that sells books while you sleep
- Build your email list so quickly you’ll have to start culling subscribers
- Turn readers into addicts with an unmissable email series campaign
- Write 10 blog posts that bring you thousands of new readers a day
- Get famous overnight by writing guest posts for high traffic blogs
- Get famous people with influence to promote your book for you
- Test your sales funnels with advertising to see where you're losing buyers
- Master social media to easily build your platform and charm readers
- Cast a wider net: reddit, librarything, linkedin, goodreads and more
- Use Slideshare and Youtube to double traffic and win the internet
- Generate early interest in your book by asking questions
- Identify, target and detour your target readers like bees to honey
- Make your offer more valuable with prizes, awards and incentives
- The automatic bestseller book launch campaign that works every time
- Staying relevant by newsjacking current events and trends in your field
After the course is done (in three weeks), you'll have a very specific, highly detailed, actionable book marketing plan you can begin to implement, and you'll finally start seeing the results you've been looking for.
"Hi Derek! I'm at the point where I make over 2.5k a month from my writing, and it all started with you, so you know how special you are to me. I still remember your e-mails when they said All right, let's start making your 1k. Now I'm at double that, and ready to learn more from you."
25,000 Copies Sold
"Thanks Derek! Your tutorials have steered me through some tricky processes. It can be a steep and intimidating learning curve. I’m well past 25,000 copies sold and have 260+ reviews on Amazon with 75% of them five star! My success is in no small measure a reflection on your course!"
The Cart and the Horse...
I'm still only about halfway finished with this course but plan to have it all done in a few weeks. I've been distracted buying a bunch of ridiculous but useful free tools for authors. Unfortunately, there's some things I'm very excited about, that I can't afford. Thanks to those who joined already at the early-bird pricing, I was able to grab an amazing tool for social media graphics (yeah!).
But I found a Wordpress theme I think would be pretty great for authors, and also had the superb idea of using my little collection of high authority websites to give you a quick SEO boost. But since most authors don't understand the importance of backlinks, I'm also adding something kind of flashy.
For years I've resisted the idea of using a book publicist or press release because they don't work (in the way you think they do). But they *can* be pretty good for perceived authority and for backlinks... and I've been snapping up useful tools and resources recently and I found one.
The Cart: I'm putting the "cart before the horse" by offering you things I'm not really ready to offer yet. But I work quickly and I've put up half a dozen new blogs this week. I'm including some very useful things I'd really rather not do, at much lower prices than I want to charge, because I'm hoping some of you (there are only 5 spaces) will want me to just handle everything. People try to pay me $5K or more all the time to handle their book launch and I refuse because they want to pay for stuff that doesn't work. But I'm pretty confident that this will.
The pricing is all messed because I'm still in beta, but hopefully you found the discount link so the cheapest option (course access) should show as $97.
For $497, you get a custom press release and a feature on 5 authority book blogs.
For $997... well check it out below, it's a lot.
* These prices will go up once the course is done and I figure out exactly what I'm willing to offer. I'm really good at this stuff, but I'd rather be doing other things with my time. Like Netflix.
* Also I can't do all of this stuff immediately - I need some time to buy the tools and set everything up. But I'm aggressively scaling my traffic and we'll get you sorted ASAP (if you have specific book launch deadline goal in mind, let us know.
Get Started Now
Derek Murphy has a PhD in Literature and has been featured in CNN for hosting writing retreats in medieval castles. After working with thousands of authors as a writing coach and developmental author, he began developing plotting cheatsheets and advanced writing tips for authors that now have nearly 3 million views on YouTube.
Some authors are spending thousands of dollars on advertising just to break even - and that's fine for them, but how can you afford to spend that much if your books aren't already earning money? I constantly hear authors ask for FREE and EASY book marketing tactics that work, but there aren't any.
The truth is, you're going to need to spend some time or money promoting your books. But there are two big secrets that will allow you to get ahead.
#1: Create a book people want
This includes writing a book that will satisfy readers in a popular market, and packaging it well enough to get them to pay for it. If this is your problem, I have a course bundle on writing fiction and nonfiction that sells, called the Bestseller Blueprint.
Reg Price $197 - yours free if you join today.
#2: Own the traffic
This is the big secret to making money online. It's taken me a decade of work, but now that I know what I'm doing I can boost traffic easily with organic traffic from natural search results.
I know a lot of authors hate blogging, because they don't see any relationship towards writing new content and book sales; but that's because they're not writing content that attracts their target readers or building new traffic. Done right, you can grow a successful blog that attracts your target readers in under a year.
We'll cover a lot of that stuff in this course, but I'll also give you access to Reach Your Readers, my first course on building an author platform, which has some evergreen - but very good - material.
Reg Price $297 - yours free if you join today.
I'm ready to do big things... how about you?
I've been helping clients with this stuff for years, and even after laying out an exact, step-by-step plan for creating a funnel that attracts and converts readers on autopilot, most authors choose to go for "flash in the pan" marketing that sells a few books. Then, as their sales sink into oblivion, they usually give up their dreams of becoming a writer or think their book just wasn't good enough to make it.
I still knew it was possible to make a full-time living as a writer, however, so I mapped out an exact marketing strategy, and then started publishing my own fiction so I could put my theories to the test. In a little over a year, I went from zero to over $1K a month in book sales, and I'm just warming up.
Join me on this journey and we'll grow our platforms together!